Projection mapping is a marvelous technological innovation that has taken the world by storm! 3D projection mapping inherently allows you to overlap a video on top of any type of surface, including buildings, roads, and other flat surfaces. This type of mapping uses a process in the pre-production stage that fits images onto 3D models of buildings, in order to give the appearance that they are painted upon. If you are interested in 3D projection mapping, along with a dedicated projection mapping software, you would also need to look into purchasing a projector in order to bring your marketing dreams to life.
Brands and businesses
usually make use of 3D projection mapping to visualize their marketing visions
and tactics. The reason why 3D projection mapping is so popular amongst brands
is because it creates a long-lasting impact on the customers and audience. 3D
projection is exciting and new, and this appeals to the customers. This
marketing strategy was designed to impress, and that it does! The stunning graphics
involved in 3D projected advertisements are memorable, to say the least. They
are enjoyable to look at and certainly capture the attention of the customers.
It is a quite a unique experience for them.
What Exactly is 3D Projection Mapping?
3D projection mapping
makes use of video projection tech in which videos or short clips are mapped
onto any kind of a surface. This turns normal, everyday objects including
roads, sidewalks, stages, and buildings, into interactive displays. These
surfaces act as a canvas for the videos and graphics that are being projected.
3D projection acts upon the shape of the surface and the exciting graphics to
create a charming display of light and colors.
Customers are
attracted to 3D projections because it immerses them into a delightful
experience that they will never forget! Companies and businesses are starting
to lean towards 3D projection for their marketing techniques as studies show
that millennials are known to spend money on a good experience, rather than a
quality product.
Initially, the use of
3D projection mapping was restricted to just walls. Today, enterprises all
around the world can project their exceptional graphics and videos on all kinds
of surfaces. They can project their creative ideas on structures that aren’t
flat or made of any specific materials. Modern-day 3D projection mapping is
known to be quite flexible and versatile. Technological advancements have made
it possible for 3D projection mapping software to accomplish things like never
before! Brands use 3D projection mapping to deliver flamboyant impressions,
giving their consumers a more remarkable experience than any traditional form
of marketing ever could.
How Does 3D Projection Mapping Take Place?
3D projection mapping
takes place in five carefully planned steps.
1. Choose
your canvas
Selecting the surface on which you wish to map a 3D projection is the very first step. This is what will allow your 3D projection to come alive. Canvases can be anything, from stages and billboards to roads and buildings. You can even have a translucent backdrop as your surface.
2. Decide on
the perfect lighting
Once you have selected the perfect surface for your 3D projection, you must plan the lighting. You will have to use the 3D projection mapping software to decide on an ideal pixel density, brightness level, and shadows. The right kind of lighting can enhance the consumers’ experience by tenfold.
3. Commence
content creation
Start developing the content you wish to display on your 3D projection.
4. Start
setting up
After the development phase of the 3D projection, you must start setting up the location, so it is prepared for the 3D projection mapping. Ensure that the place is clean and tidied up, so the mapping of the 3D projection turns out to be a seamless process with few issues.
5. Add the
finishing touches.
Finalize
the details and presentation of the 3D projection you wish to map. Make the
final changes to your content and equipment settings. You can take your 3D
projection mapping software and equipment on a test drive and ensure that
everything is up to your standards.
If you are on the lookout
for the right kind of equipment for 3D building mapping projection, you cannot
go wrong with Shenzhen Mike Vision Technology Co., Ltd.! Established in 2015,
this brand specializes in the sale of projection screens, holographic films,
and holographic LED lights. They are also extremely proficient at delivering 3D
building mapping services, as well as a home theatre system and laser
projectors.
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