A Deep Dive into 3D Building Mapping

Are you one of the people who are not technologically literate and find it difficult to understand the new advancements in technology? If so, you should read this blog. In this blog, we will address a very remarkable phenomenon of 3D building mapping projection.

Understanding the Difference Between 2D and 3D

Now, you will be wondering what 3D is and how it has gained such popularity as compared to 2D? The answer to the question is simpler than you think. A 2D is a two-dimensional image consisting of length and width, whereas a 3D image is three-dimensional, consisting of three dimensions: length, width, and height. But it still does not address the popularity surrounding 3D imaging. So, think of it in this manner, A 2D image appears Flat and dull; however, a 3D image mirrors the real-life look of a specific object. Therefore, when compared, a 3D image has a touch of reality and looks more authentic and pleasing to the eye than a 2D image. 

Role of 3D Mapping in Mainstream

When scientists further explored and expanded the realms of 3D imaging, they thought, what if we use real-life buildings as a screen for projecting 3D images? As intriguing as the latter idea sounded back then, it was brought to reality after some time, and that is how 3D building mapping projection came into being. The said technology expanded ways for almost all the industries. For instance, brand marketing could be carried out by advertising products on random buildings mounted on city roads to catch the attention of passerby. Or media industries use them for promotional activities such as movies and tv shows. 

How Does 3D Mapping Work?

3D mapping projection employs the use of a phenomenon called Projection Mapping. It allows the audience to experience 3D images and animations on still life objects, such as buildings, roads, roofs, and walls, etc. Mapping technology is a perfect example of technology meeting art. It uses any surface and turns it into a projection screen for achieving the desired effect. This technology uses various mapping techniques to successfully create awe-inspiring visuals almost anywhere; thus, 3D mapping projection can turn any dull, bland surface into dynamic visuals, creating life-like experiences for viewers who are tired of dull white screens mounted on walls. Projection mapping operates by using different types of projectors, such as standard video projectors. These projectors use lights to reflect any surface; the projected objects can be used for various purposes, especially in brand marketing and live concerts. 

3D building mapping projection has redefined the limits of creative freedom by allowing users to turn any surface into a live video screen, project onto the side of buildings or cars, and create an awe-inspiring display. Projection mapping is a complex and intricate phenomenon; therefore, it requires adequate planning, crafting, and projection. 

Evaluation of Cost

Besides, every surface structure is different and requires separate mapping techniques, which can be a time-consuming process at a time. Due to the latter reason, it is advisable to consider certain things when setting up a 3D projection display. The first being your budget and the complexity of your supposedly projecting screen. The cost of setting up a projection mapping project is heavily dependent on the complexity of the structure of the video surface. Based on the latter fact, the mapping techniques and process of mapping are decided. In addition, you also need to keep in mind the time it will take to map. 

Types

3D projection mapping can be classified into four types: object video mapping, interior projection mapping, and full-dome and architectural mapping. The characteristics of each type are described below. 

Object Video Mapping

Object project mapping is the basic form of projection mapping. In this mechanism, comparatively small objects like cars, pillars, tables, curtains, etc., can be used as a video surface. It can turn dull surfaces into extremely vibrant and aesthetically pleasing surfaces. 

Interior Projection Mapping

Interior Projection mapping is challenging to create because it uses surfaces like interior walls, which mostly don’t have uniform patterns. Besides, its setup requires complex mapping techniques that are labor-intensive and expensive. However, the good part is the amount of money and effort invested is worth the mesmerizing display you get to experience.  

Full Dome Projection Mapping 

Complete dome projection mapping is used for larger structures such as buildings with domes or spherical-shaped structures. Due to this reason, this type of mapping is expensive as well as complex to set up. For standard projection, it requires costly mapping tools and larger venues, which are not always easy to access. 

Architectural Projection Mapping 

Architectural projection mapping uses buildings and massive infrastructures as projection screens. When the 3D videos and pictures are projected onto the surface, they light up and create a beautiful worth-watching sight. Since it is carried out at such a high level, it requires extensive pre-planning and measures for strategic execution. 

Conclusively, 3D projection mapping has revolutionized the dynamics of 3D imaging. By giving people a chance to express their art to a larger audience to lead successful marketing campaigns, 3D projection imaging is used everywhere.